All case studies
Portfolio OpsGrowthPad + Hermes

Multi-Site Publishing & SEO

Portfolio Operator

5+ manual steps → one playbook

Explicit MCP publish playbooks write blog files, regenerate sitemaps, and patch homepage meta across a managed site registry — with deploy confirmation gates.

The challenge

A portfolio operator managed SEO and blog publishing across five+ websites. Each publish required manual file edits, sitemap regeneration, meta tag updates, and a separate deploy step — error-prone and slow when content teams scaled output.

Our approach

  • Created a managed site registry mapping each property to repo paths and deploy targets.
  • Built MCP publish playbooks that write blog files, update frontmatter, and patch homepage meta.
  • Automated sitemap.xml regeneration after every content change.
  • Added deploy confirmation gates so nothing goes live without explicit approval.
  • Hermes Agent can trigger publishes from approved briefs with full step logging.

Results

  • Standard publish workflow reduced from 5+ manual steps to one playbook run.
  • Sitemap and meta maintenance happen automatically — no forgotten SEO updates.
  • Deploy gates prevent accidental production pushes.
  • Site registry scales to new properties without rewriting publish logic.

Technology

GrowthPad MCPHermes AgentSite registrySitemap automationDeploy confirmation gates

Ready for similar outcomes?

Tell us about your platform, ops, or content goals — we'll map a path from assessment to production.