Multi-Site Publishing & SEO
Portfolio Operator
5+ manual steps → one playbook
Explicit MCP publish playbooks write blog files, regenerate sitemaps, and patch homepage meta across a managed site registry — with deploy confirmation gates.
The challenge
A portfolio operator managed SEO and blog publishing across five+ websites. Each publish required manual file edits, sitemap regeneration, meta tag updates, and a separate deploy step — error-prone and slow when content teams scaled output.
Our approach
- Created a managed site registry mapping each property to repo paths and deploy targets.
- Built MCP publish playbooks that write blog files, update frontmatter, and patch homepage meta.
- Automated sitemap.xml regeneration after every content change.
- Added deploy confirmation gates so nothing goes live without explicit approval.
- Hermes Agent can trigger publishes from approved briefs with full step logging.
Results
- Standard publish workflow reduced from 5+ manual steps to one playbook run.
- Sitemap and meta maintenance happen automatically — no forgotten SEO updates.
- Deploy gates prevent accidental production pushes.
- Site registry scales to new properties without rewriting publish logic.
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Ready for similar outcomes?
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